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Meat and Poultry Industry NewsSeafood

Medical Wellness Association names world's first seafood superfood

Medical Wellness Association recognizes Mega Sardines sourcing and production practices, along with its nutrient profile.

By Industry News
Mega Prime Foods logo
Mega Prime Foods
June 19, 2025

Mega Sardines, a flagship brand of Mega Prime Foods, has officially been recognized by the US-based Medical Wellness Association as the world’s first seafood superfood. The distinction follows an evaluation of Mega’s unique sourcing and production practices, along with its nutrient profile.

A 2023 report from Harvard University shed light on the health benefits of “eating down the seafood chain,” emphasizing sardines for their high protein, omega-3 fats and virtually zero carbohydrates. Sardines also feature dense levels of vitamin B12, D, calcium, selenium, iron and CoQ10—all while posing minimal mercury risk due to their small size in the food chain.

The Medical Wellness Association, a global network of over 6,000 health and medical professionals, further investigated whether all sardines are equal. Their answer was resounding: one brand stood out—Mega Sardines. Mega controls its entire fishing and canning process. Through full vertical integration, Mega ensures a “catch to can in under 12 hours” standard—preserving freshness, taste and nutritional value.

This innovation, paired with a commitment to quality and safety, led the MWA to designate Mega Sardines as a superfood—the first time in its more than 30-year history that the organization has awarded such a title to a seafood product.

“Mega Sardines can play a vital role in helping consumers around the world battle metabolic and cardiovascular disease,” said Christopher Breuleux, president and founder of the MWA. “It is truly a gift from nature processed with care. Mega’s speed and hygiene in handling ensure consumers get the healthiest product possible. This is a superfood people should eat more of.”

Mega Prime Foods Inc. was founded by entrepreneur William Tiu Lim, whose mission has always been to make nutrition affordable and accessible to Filipino families. Over five decades later, that mission now resonates globally.

Lim said, “Mega Sardines is no longer just a fishing company—it’s a global wellness brand. Our goal is to elevate the health of consumers worldwide. This is our legacy.”

Source: Mega Prime Foods

KEYWORDS: health and wellness nutrition

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