Hatfield campaign showcases consumer connection through pork

'Better Care. Better Pork.' campaign from Hatfield reinforces the brand's prioritization of animal welfare, product quality and family values.

Hatfield

*Hatfield commercial, "Mower"*
*Photo courtesy of Hatfield*

Hatfield's new commercial "Mower" showcases how food can bring people together—even if it means dropping the yard work mid-mow and hopping on a tractor to crash a neighbor's barbecue. In another new spot, "Tailgate," the aroma of sizzling Hatfield bacon draws consumers from every corner of the parking lot.

In addition to these commercials, Hatfield is introducing a "Better Care. Better Pork." campaign—reinforcing the brand's prioritization of animal welfare, product quality and family values.

"We know families today want more than just tasty food," said Michael Pavone, CEO of quench, the agency behind the campaign. "They want to know where it comes from, how it's made, and what the brand stands for. Hatfield delivers on all of that — and makes you hungry in the process."

This campaign is especially developed for the next generation of shoppers, driven by authentic connection and storytelling as opposed to campaign slogans. The campaign aims to connect with consumers who care just as much about values as they do about what's on the plate. Focus groups across the country showed that Gen Z and Millennial consumers are drawn to brands that lead with purpose.

Hatfield is hitting more grocery aisles and backyard grills across the country. Shoppers in North Carolina, Florida, Illinois, California and more will start seeing Hatfield pork in stores and in fresh new ads across social media, connected TV and digital platforms.

"This isn't just about growing a brand — it's about connecting with families who share our values," said Brad Doyle, director of marketing at Clemens Food Group. "We believe that good food starts with good care, and this campaign brings that story to life."

Source: Hatfield