Steve Ringle, executive vice president of business development at Certified Angus Beef, discusses why the beef brand is experiencing record-breaking sales that are outpacing overall beef market growth. Ringle says foodservice sales are proving to be steady and strong, with middle meats (steaks) showing surprising growth.  

In an otherwise tough time in the beef business, sales and supply records have been a bright spot, Ringle says. The positive numbers mean that quality beef production has not let up, and beef demand is holding.

Interview highlights include:

• CAB experiences record-breaking sales (117 million pounds in March 2025 and best April/May ever) despite high beef prices. 
• CAB Prime sales are up 7.5% YTD, outpacing overall beef market growth. 
• Producers are focusing on high-quality Angus genetics to meet growing demand for premium beef.