For the first time, chicken chain Zaxbys is getting into the dry rub game with the introduction of its new lemon pepper offerings, available for a limited time. 

Lemon pepper isn't just a flavor; it's a cultural movement with roots in Atlanta, home of Zaxbys headquarters.

To celebrate its entry into the lemon pepper scene and pay tribute to the Southern seasoning, Zaxbys is teaming up with Atlanta musician Quavo to gift Zax Rewardz members with free lemon pepper traditional wings from July 7 to July 13, 2025.

For a chance to claim their free wings, consumers can look out for Quavo donning his own Lemon Pepper Steppers shoes in a video on Zaxbys social channels, Instagram and TikTok, where he will drop an exclusive code that will unlock a free 5-count lemon pepper traditional wings reward for the first 5,000 Zax Rewardz members.

Zaxbys and Quavo partnership

"Lemon Pepper's a Georgia staple, just like Zaxbys," said Quavo. "I'm proud to team up with them as they step into the dry rub game. We're giving out free wings so everyone can taste what the South's really about."

Zaxbys is offering its new lemon pepper dry rub in four ways: the Wings & Things meal, Chicken Fingerz Plate, Traditional Wings Meal and Lemon Pepper Sandwich Meal. Wings & Things features a mix of five lemon pepper dry-rubbed traditional or boneless wings, plus three Chicken Fingerz with Zax Sauce, crinkle fries, Texas toast, ranch sauce and a small drink. The Chicken Fingerz Plate features four lemon pepper hand-breaded Chicken Fingerz, crinkle fries, coleslaw, Texas toast, ranch sauce and a small drink. The Traditional Wings Meal includes five lemon pepper traditional wings, crinkle fries, Texas toast, ranch sauce and a small drink. The Lemon Pepper Sandwich Meal features a lemon pepper seasoned fillet on a toasted bun, with a crinkles fries and a small drink.

"At Zaxbys, flavor innovation is part of who we are – and with Lemon Pepper's deep Georgia roots and huge cultural following, we're proud to deliver our take on the flavor, worthy of the hype," said Patrick Schwing, chief marketing and strategy officer at Zaxbys. "We've teamed up with Quavo – a Georgia native, cultural tastemaker, and longtime Lemon Pepper lover – to help us debut this flavorful new offering the only way we know how: with bold style and sauce."

Source: Zaxbys