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Meat and Poultry Industry NewsNew Consumer ProductsBeefChicken

Checkers & Rally's partners with musician GloRilla on meal deal

GloRilla's $4 Unbeatable Meal Deal features a customer choice of three sandwiches—the Cheese Double, the Spicy Chicken Sandwich or the limited-time Glo's BBQ Jacked Burger.

By Industry News
Checkers & Rally's partners with musician GloRilla on meal deal
Checkers Drive-In Restaurants

Checkers & Rally's partners with musician GloRilla on meal deal

August 1, 2025

Fast-food franchise Checkers & Rally's is introducing GloRilla's $4 Unbeatable Meal Deal—a remix of their value meal, now backed by Grammy-nominated hip-hop artist and former Checkers employee GloRilla.

GloRilla—born Gloria Hallelujah Woods—is a Memphis-born musician whose breakout sound and individuality embody Checkers & Rally's new Fearlessly Original brand positioning. And for GloRilla, this partnership hits home—literally. Before dominating the Billboard charts and winning awards like Best Breakthrough Hip Hop Artist at the BET Hip Hop Awards and Hip-Hop Artist of the Year at the iHeartRadio Music Awards, GloRilla once worked at a Checkers in Memphis, telling coworkers, "One day I'm going to be famous." Now she's bringing that full-circle moment back to the drive-thru.

GloRilla’s $4 Unbeatable Meal DealGloRilla’s $4 Unbeatable Meal Deal

"Checkers is where I got my start, and now I've got a meal deal with my name on it," said GloRilla. "Life comes with ups and downs, but this moment means a lot to me. I'm grateful to Checkers & Rally's for riding with me—and trust, it's all the flavor and all the fire, for just four bucks."

GloRilla's $4 Unbeatable Meal Deal features a customer choice of three sandwiches—the Cheese Double, the Spicy Chicken Sandwich or the limited-time Glo's BBQ Jacked Burger, featuring beef, Pepper Jack cheese, sweet and smoky barbecue sauce and seasoned grilled onions on a toasted bun. The meal is rounded out with a soft drink, Checkers & Rally's Famous Seasoned Fries and a cinnamon-sugar dusted apple pie.

"This is the boldest meal deal in fast food," said Scott Johnson, chief marketing officer of Checkers Drive-In Restaurants. "GloRilla brings her 'Fearlessly Original' spirit to everything she touches, and this collaboration celebrates her roots, our shared commitment to flavor, and the kind of value that turns heads and fills stomachs."

In addition to the $4 meal deal, Checkers & Rally's is dropping two more "Glo-inspired" burgers. Starting with Glo Da P's BBQ Double—a new sandwich made with two beef hamburger patties, American cheese, dill pickles, sweet and smoky BBQ sauce and mayo, served between two slices of garlic Texas toast. The other new burger is Big Glo's BBQ Buford, stacked with two large beef hamburger patties, Fry-Seasoned Onion Fries, Pepper Jack cheese, American cheese, grilled onions, dill pickles, mayo and barbecue sauce, served on garlic Texas toast.

Source: Checkers Drive-In Restaurants

KEYWORDS: celebrity partnership Checkers & Rally's meal deal

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