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CJ Bio showcases clean-label ingredients at IFT First

Booth centers on immersive customer experiences, inviting visitors to engage directly with CJ Bio solutions.

CJ Bio

*CJ Bio IFT First booth*
*Photo courtesy of CJ Bio*

Biotechnology company CJ Bio is announcing its fourth consecutive participation in the Institute of Food Technologists First Annual Event and Expo, set for July 13-16, 2025, at McCormick Place in Chicago.

This year's theme, "Cutting Sodium, Cutting Cost, and Clean Label Solutions – Driving Taste Innovation through Localized Application," aligns with CJ Bio's commitment to delivering quality and authenticity, two key drivers of modern food innovation. With growing consumer focus on price, health benefits and naturalness, CJ Bio brings a customer-centric showcase to the IFT stage, highlighting clean-label, taste-enhancing food solutions.

TasteNrich

At the heart of the booth is TasteNrich, CJ Bio's flagship brand built around the concept of clean umami. Designed to enhance umami without compromising authenticity, TasteNrich solutions help brands meet growing demand for clean-label formulations. The solution line offers high-end natural umami boosters that elevate taste with simplicity, while the basic line provides a cost-effective alternative that retains the depth of flavor consumers expect—all grounded in a commitment to preserving authentic taste and enriching it through clean innovation.

The broader TasteNrich portfolio also includes TasteNrich Hybind, a natural phosphate alternative designed for various meat applications, and TasteNrich Inno, offering HMMA-based texture solutions and off-note masking technologies for product improvement.

Customer experience, K-culture integration

CJ Bio's 2025 booth will center on immersive customer experiences, inviting visitors to engage directly with its solutions. A K-culture-inspired tasting event featuring tteokbokki will showcase the versatility of CJ Bio's portfolio in global applications. The booth will also feature all-natural uncured deli ham, featuring clean-label color, safety, yield and texture powered by Hybind PR3 and Wenda Ingredients SafePlate line.

Seventeen is a K-pop icon that debuted in 2015. CJ Foods chose Seventeen as its global brand ambassadors because the group’s bright and positive energy synergizes with bibigo’s brand image.

Source: CJ Bio