Sushi provider and franchisor Hissho Sushi is teaming up with hot honey brand Mike's Hot Honey to introduce the Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe's Foods, Stop & Shop, The Fresh Market, Food Lion and more, through Sept. 28, 2025.

This sushi roll features a spicy California roll with avocado, cucumber and spicy imitation crab, topped with maple smoked salmon, Japanese barbecue sauce, sriracha, fried onions, green onions and sesame seeds, with a finishing drizzle of Mike's Hot Honey Extra Hot.

"Innovation is at the heart of everything we do at Hissho Sushi," said Matt Wilken, president of Hissho Sushi. "Partnering with a trailblazing product like Mike's Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers."

This collaboration also represents the first time Mike's Hot Honey is working with a sushi brand. "We're always looking to elevate familiar foods with our signature sweet heat," said Mike Kurtz, founder of Mike's Hot Honey. "Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category."

Source: Hissho Sushi