Campbell's and Pabst Blue Ribbon bring meat-forward soups to market
Campbell's Chunky celebrates soup launch with dive bar takeover and food truck sampling tour.
Campbell's Chunky and Pabst Blue Ribbon collaboration
Soup brand Campbell's Chunky is teaming up with beer brand Pabst Blue Ribbon to launch two new soup varieties, exclusively at Walmart.
Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup features chorizo sausage and potatoes simmered in cheese infused with Pabst Blue Ribbon Beer flavor. Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans features seasoned beef, beans and smoky bacon, all infused with Pabst Blue Ribbon Beer flavor.
"This is the ultimate flavor collaboration," said Ryan Pawling, senior brand manager for Campbell's Chunky. "Our fans love bold, unexpected taste experiences, and pairing Chunky's hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle."
To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray's Bar in New York City on Aug. 21, 2025. Attendees will be among the first to try out the new soup and chili paired with an ice-cold PBR.
Campbell’s Chunky and Pabst Blue Ribbon host a dive bar takeover at Ray’s Bar in New York City."We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer," said Rachel Keeton, senior brand director for Pabst. "It's a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we're excited to stir things up."
The two brands are also embarking on a monthlong food truck sampling tour at Walmart stores across the country, beginning Sept. 3, 2025.
Source: Campbell's
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