Smithfield and Pabst Blue Ribbon team up for beer brat rollout
New bratwurst products also include Jalapeño & Cheddar and Chipotle & Cheddar flavors.
Smithfield is turning up the heat on summer grilling with the launch of its new premium pork bratwurst lineup featuring three bold, flavor-packed varieties, including a limited-time Smithfield Pabst Blue Ribbon Beer Brat, a Jalapeño & Cheddar Brat and a Chipotle & Cheddar Brat.
Designed for effortless summer entertaining, each brat is crafted to deliver big, satisfying flavor. Served straight from the grill, tucked into a toasted bun or shared at a backyard get-together, these brats are perfect for any occasion.
The Smithfield Pabst Blue Ribbon Beer Brat brings a nostalgic, all-American twist to the grill, pairing premium pork infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap, perfect alongside potato salad, corn on the cob and an ice-cold can. The Jalapeño & Cheddar Brat strikes a craveable balance of heat and creaminess, while the Chipotle & Cheddar Brat layers smoky warmth with rich, cheesy flavor.
“As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must,” said Marianne Radley, managing director of marketing for Smithfield Foods. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, delivers premium, crave-worthy options that are easy to prepare and made for sharing, bringing bold, grill-ready flavor and good times to every backyard get-together.”
Packaged for easy preparation at home or on the go, all varieties are ideal for grilling, pan-searing or simmering in beer for extra flavor. Each brat has a home at backyard barbecues, tailgates and casual summer meals.
"Beer and brats have always belonged together. We just teamed up with Smithfield to do it right with a seriously good brat,” said Katherine Mata, director of culture marketing for Pabst Brewing Co.. “It's an easy win for anyone who believes grilling should come with a cold beer.”
Backyard grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit, including a RTIC 72-quart cooler, a Weber Genesis Grill, a Solo Stove Yukon fire pit, custom cornhole set and more. From May 7 through July 6, fans can enter by visiting Smithfield.com. For more information, recipes and meal inspiration, follow @smithfieldbrand on Instagram, TikTok and Facebook.
Smithfield’s new bratwursts are available nationwide at Publix and select Walmart and Kroger stores.
Source: Smithfield Foods
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