Foster Farms appoints chief commercial officer
Riz Akbar joins Foster Farms as chief commercial officer.
Riz Akbar, Foster Farms chief commercial officer
Poultry company Foster Farms has announced the appointment of Riz Akbar as its chief commercial officer. He will oversee the company’s commercial strategy as it continues to invest in growing its brand. Akbar will report to Jayson Penn, chief executive officer of Foster Farms.
Akbar has over 20 years of experience driving brand growth and developing commercial strategies at major consumer packaged goods organizations. Most recently, he led commerce strategy and digital transformation for Pilgrim’s, delivering transformative results and brand growth. His career includes leadership positions at Publicis Groupe, Neo WPP, Mondelēz and Kraft Foods, where he successfully led sales and launched global campaigns that elevated brands worldwide.
“Growing our brand is central to our company strategy, and we remain committed to supporting the growth of our customers. I am confident that with Riz’s leadership, we will be even better positioned to serve the millions of consumers who have made our brand a part of their lives for generations,” said Jayson Penn, Foster Farms CEO.
“I’m excited to join Foster Farms and build on the heritage of a brand that has been trusted by consumers for more than eight decades,” said Akbar. “I am dedicated to carrying the brand legacy forward while leading new opportunities for growth and success.”
Source: Foster Farms
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