Wendy's Canada celebrates 50 years with Bull’s-Eye BBQ Cheeseburger
Bull’s-Eye BBQ Cheeseburger features 100% Canadian beef.

Bull’s-Eye BBQ Cheeseburger
Fast-food chain Wendy’s Canada is introducing the new Bull’s-Eye BBQ Cheeseburger, available from Nov. 3 to Dec. 21, 2025.
The Bull’s-Eye BBQ Cheeseburger features a Wendy’s signature square hamburger patty, made with Canadian beef, layered with Applewood smoked bacon, crispy onions, cheese and mayonnaise, topped with a sweet and smoky barbecue sauce all on a toasted brioche bun.
This innovation is a twist on the classic barbecue bacon cheeseburger.
“Wendy’s is bringing Canadians the BBQ heat all season long with the new Bull’s-Eye BBQ Cheeseburger,” said Liz Geraghty, international chief marketing officer for The Wendy’s Co. “As we celebrate 50 fresh years in Canada, we’re excited to deliver big, robust flavours like the irresistible Bull’s-Eye BBQ and Applewood smoked bacon combo that only Wendy’s can serve. Always fresh with 100% Canadian beef.”
Source: Wendy’s Restaurants of Canada
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