Casual-dining restaurant chain P.F. Chang's is introducing a limited-time menu for the holiday season, featuring the return of its Longlife Noodles and Prawns, and the debut of Light the Fire, a platform reintroducing the brand and celebrating fire as both culinary craft and spark for connection.

The holiday menu features:

• Longlife Noodles & Prawns - Wok-tossed noodles with chili butter and prawns
• Miso Lobster Dumplings - Lobster and shrimp mixed with scallions and carrots, plus your choice of miso butter or chili butter
• Black Pepper Filet - Sliced beef filet, shiitake mushrooms, onions, shishito peppers, black pepper sauce, Togarashi spice

The P.F Chang's Light the Fire platform centers on the wok, the heart of every P.F. Chang's kitchen.

"Our new 'Light the Fire' brand platform brings to life the very essence of P.F. Chang's," said Sonika Patel, chief marketing officer at P.F. Chang's. "At P.F. Chang's, fire isn't just how we cook, it's our signature, our spectacle, our soul. Fire fuels the energy of our people and ignites the moments and connections made around the table, especially during the holidays." 

P.F. Chang's is getting fired up for the holidays with a festive campaign featuring new seasonal flavors running on digital and CTV starting today through the end of the year.  Showcasing dishes like Longlife Noodles & Prawns and celebratory cocktails, while inviting guests to savor bold flavors and make lasting memories in P.F. Chang's vibrant atmosphere. As part of the campaign, P.F. Chang's is amplifying influencer-led Longlife Noodle content on social media by celebrating the tradition of the noodle pull and building community around the holiday table.

Source: P.F. Chang’s