Fast-casual restaurant chain Chipotle Mexican Grill announces its first-ever High Protein Menu. The curated menu features a High Protein Cup with fresh grilled, hand-cut Adobo Chicken, featuring 32 grams of protein, meeting consumer demand for a quick protein-packed snack.

Starting Dec. 23, Chipotle customers in the US and Canada can order from the High Protein Menu in-restaurant and via the Chipotle app, Chipotle.com and Chipotle.ca.

The protein movement

A high-protein diet has held the title as the top diet pattern in the US for three consecutive years. In addition, 70% of Americans said they are prioritizing protein, and more than one-third have increased their intake in the past year, according to the International Food Information Council's 2025 Food & Health Survey (America).

With the rise of GLP-1s and a broader focus on macronutrients, Chipotle's new High Protein Menu offers more ways for its customers to get the protein they want in the portions that work for them, whether that is a lighter bite or a more substantial build.

Chipotle High Protein Menu. Photo courtesy of Chipotle Mexican Grill

The High Protein Menu features Chipotle's first-ever snack: a High Protein Cup, featuring four ounces of Adobo Chicken or steak.

Chipotle's Adobo Chicken is humanely raised and never given antibiotics, aligning with consumer demand for clean-label, high-protein foods.

The High Protein Menu includes:

• Double High Protein Bowl (81g protein, 11g fiber, 760 calories) – A high-protein burrito bowl featuring double Adobo Chicken, white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese and extra romaine lettuce
• High Protein-High Fiber Bowl (46g protein, 14g fiber, 540 calories) – A GLP-1 friendly bowl featuring Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa and romaine lettuce
• High Protein-Low Calorie Salad (36g protein, 10g fiber, 470 calories) – A GLP-1 friendly salad featuring Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa and guacamole
• Double High Protein Burrito (79g protein, 6g fiber, 840 calories) – A high protein burrito featuring double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese and romaine lettuce
• High Protein Cup with Adobo Chicken (32g protein, 180 calories) – A 4-ounce side of Adobo Chicken
• Adobo Chicken Taco (15g protein, 190 calories) – A soft flour tortilla, Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese and romaine lettuce

Influencer partnerships

For years, athletes and creators have turned to Chipotle for protein-packed meals, leveraging its customization to hit diverse macro goals. To spotlight how real customers rely on Chipotle for protein, the brand is partnering with content creators to feature their go-to entrees on the High Protein Menu in the Chipotle app, Chipotle.com and Chipotle.ca starting Jan. 5, 2025.

• Josh Hart's High Protein Burrito (95g protein, 14g fiber, 1340 calories) – A high-protein burrito featuring double Adobo Chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, sour cream and Monterey Jack cheese
  • Professional basketball player Josh Hart, a longtime superfan and Chipotle Celebrity Card holder, prioritizes protein at Chipotle to fuel his performance.
• Smaller Sam's High Protein Tacos (40g protein, 6g fiber, 580 calories) – Three crispy corn tortilla tacos featuring Adobo Chicken, light roasted chili-corn salsa, fajita veggies with sides of tomatillo-red chili salsa and sour cream
  • Samantha Milton, @SmallerSam_PCOS on social media, is a health creator who has lost 255 pounds while eating in a calorie deficit and prioritizing protein. Chipotle has been one of Sam's go-to low-calorie, high-protein meals on her health journey.
• Kylie's High Protein Chicken Bowl (52g protein, 12g fiber, 690 calories) – A bowl featuring Adobo Chicken, half white rice, half brown rice, half black beans, half pinto beans, extra fajita veggies, tomatillo green-chili salsa, Monterey Jack cheese and romaine lettuce
  • Kylie Sakaida, @nutritionbykylie on social media, is a dietician and bestselling cookbook author who provides accessible, realistic nutrition tips and evidence-based wellness insights for her audience.

"For years, guests have used Chipotle's customizable offerings to build high protein and fiber-filled meals on their own," said Chris Brandt, Chipotle president, chief brand officer. "This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach in just a few taps."

Source: Chipotle Mexican Grill