Chipotle doubles down on limited-time offerings, with internal data showing LTOs drive trial and keep Chipotle more visible and relevant throughout the year.
Due to strong demand from consumers on social media, Chipotle returns chicken al pastor to restaurants in the US, Canada, the UK, France and Germany for a limited time starting Feb. 10, 2026.
A high-protein diet has held the title as the top diet pattern in the US for three consecutive years, leading Chipotle to focus on protein-forward foods.
Chipotle launches its first-ever international Strava segment challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city.
Chipotle estimates that more than 10 million customers ordered Carne Asada in its first run and believes that almost half of those customers were first-time guests.