Multibrand restaurant platform Craveworthy Brands has officially launched the national franchise program for Sigri Indian BBQ, one of the first franchise brands in the US known for delivering authentic North Indian barbecue flavors.

The program has already fired up momentum with the signing of a multiunit franchise agreement to bring Sigri to the Chicagoland area. The upcoming locations will be locally owned and operated by entrepreneur, Niraj Shah, with openings planned in Schaumburg and Naperville, Ill., in 2026.

Shah began his journey in Virginia working in convenience stores before planting roots in Illinois. He went on to open his first liquor store, eventually expanding into hospitality. Today, he runs a popular neighborhood bar and restaurant, and now, proudly joins the Sigri family.

"As a longtime food and beverage operator, I've always believed in the power of hospitality to create community," said Shah. "When I discovered Sigri, it felt like reconnecting with a beloved culture I am familiar – the flavors, the warmth, the tradition. Bringing that to Chicago, a city known for its diverse food culture, felt like the perfect next step in my journey."

Cooking on the open flame

Sigri brings the centuries-old tradition of North Indian grilling to the modern American table. Founded in 2015, Sigri reimagines the culinary culture of India's roadside restaurants, or "dhabas," through fast-casual dining with a new take on the global cuisine.

Sigri Indian BBQ

At the heart of Sigri's experience is the ancient art of cooking on the open flame, infusing every dish with the depth of smokey flavor. Its menu blends these timeless techniques with vibrant ingredients and customizable options, from fire-cooked meats and fresh kebabs to craveworthy kathi rolls.

"Sigri was created to share a flavorful journey rooted in centuries of tradition and to feel like home," said Co-Founder of Sigri, Utkarsh Yadiv. "Niraj brings entrepreneurial heart and industry experience, making him the right steward for Sigri's next chapter in Chicago. Together, we're taking the art of North Indian barbecue and giving others the opportunity to discover it in their own backyard."

Digital spark ignites franchise growth

Sigri gained popularity through its viral social media content, shared widely across platforms such as TikTok and Instagram. What began as a local concept in New Jersey quickly became a digital sensation, with consumers across the country calling for locations from coast to coast.

Craveworthy is now channeling that consumer-driven demand into a strategic roadmap for franchise growth, empowering experienced operators and aspiring entrepreneurs to bring the concept to their communities.

"The positive response we've received from consumers and entrepreneurs alike has been incredible," said Gregg Majewski, CEO and founder of Craveworthy Brands. "When fans are asking for Sigri in their communities, we listen. That passion and energy are exactly what make this brand special and we're using it as a guide for how and where we grow."

Sigri presents a unique franchise opportunity within the booming global fast-casual space. With a low barrier to entry, a flexible footprint and a menu that resonates with today's adventurous consumers, Sigri is well positioned for sustainable growth across the country.

Backed by the experienced team at Craveworthy, prospective franchise partners gain access to streamlined operational support, industry-leading expertise and a scalable business model. Sigri's initial franchise growth is focused on key markets, including Georgia, Illinois, Ohio, New York, New Jersey, Nevada and Texas, where demand for global cuisine continues to rise.

As palates embrace authentic and diverse culinary experiences, Sigri offers a differentiated concept in a segment projected to grow to $200.9 billion by 2032, according to Credence Research. Today, Sigri is one of the first North Indian barbecue brands in the US to offer a franchise model.

Shah added, "I'm proud to be part of a brand that celebrates tradition while offering something entirely new to US diners."

Source: Craveworthy Brands