Dickey’s Barbecue Pit's Rancher’s Premium Smokehouse Sausage line is expanding its retail presence in Walmart stores nationwide. Rancher’s distribution will grow from 2,000 to nearly 4,000 Walmart locations, doubling its reach and bringing its bold, hickory-smoked flavors to customers across the United States.

This growth marks a milestone for the brand as it becomes one of the fastest-growing smoked sausage brands in the country and moves toward full national distribution. The expansion reflects Walmart’s continued investment in premium, flavor-driven meal solutions that deliver quality and convenience to families nationwide.

Roland Dickey Jr., CEO of Wycliff Douglas Provisions, said the partnership underscores the strong momentum behind Rancher’s growing line of consumer products. “Rancher’s has become one of the leading premium sausage brands in the nation,” he said. “This expansion reflects both the power of our smokehouse heritage and the opportunity to continue sharing our love of true Texas barbecue with a broader audience.”

Crafted in small batches and slow-smoked over hickory wood, Rancher’s sausages are made with premium cuts of meat and no fillers, resulting in a rich, smoky flavor that celebrates its ranch-style tradition.

Behind the scenes, teamwork between the brand’s culinary, operations and retail divisions made this milestone possible. Derek Howerton, retail sales director for Rancher's, said, “This expansion into nearly 4,000 Walmart stores marks an exciting moment for Rancher’s. Our team has worked tirelessly to deliver products that combine authentic Texas flavor with quality ingredients. We’re proud to see customers across the country making Rancher’s a part of their table.”

Rancher’s Premium Smokehouse Sausage is now available in nearly every region.

Source: Rancher’s Premium Smokehouse Sausage