Church’s Texas Chicken is teaming up with featherweight world champion boxer, Amanda Serrano, for its newest marketing campaign.

This collaboration marks the launch of an integrated campaign that highlights Amanda’s love of Church’s chicken and will feature her in a TV commercial, a series of cross-market appearances, and media activations leading up to and following her highly anticipated Jan. 3, 2026, fight. In addition, guests can enjoy special deals in both Puerto Rico and the US.

The fight will be a homecoming for Serrano in San Juan, Puerto Rico, which is also a prominent market for Church’s. It is anticipated to be one of the most-watched women’s boxing events of the year.

“Amanda embodies the strength and hustle our guests admire, especially in Puerto Rico, where boxing is part of the culture,” said Roland Gonzalez, CEO at Church’s Texas Chicken. “Puerto Rico is a key market for us, and partnering with a hometown hero like Amanda lets us celebrate the island, its fans, and our guests. We’re proud to be in her corner as she heads into her next big fight.”

Leading up to the fight, Serrano will be featured in a Church’s TV commercial that will air in Puerto Rico, and adaptations will be featured across cinema, digital, out-of-home, social media, and print. In honor of her upcoming fight, the brand is offering its 30-item Value Menu at $1.89, available exclusively in Puerto Rico. Guests in the US can celebrate along with her fight and receive $5 off an order of $25+ by using offer code SERRANO from 1/2/26-1/3/26 on the website or mobile app. Order must be at least $25 before sales tax and fees.

“Living in Puerto Rico taught me the value of hard work and staying grounded,” said Amanda Serrano. “That’s why teaming up with Church’s Texas Chicken feels so authentic and I’m a huge fan of their fried chicken. They’ve stayed true to their roots, always offering great chicken at a value, and consistently showing pride and support in the local culture and communities that they serve.”

Bringing the collaboration into the global spotlight, Church’s Texas Chicken branding will appear on Serrano’s official fight shorts during her fight, and she will be featured on Church’s main social channels in the US. Amanda will also make appearances at upcoming Church’s events and new restaurant grand opening celebrations.

Source: Church's Chicken