Salumi brand Columbus Craft Meats is introducing a new charcuterie product designed for easy entertaining and hosting: the Columbus Entertaining Tray.

With at-home entertaining on the rise, consumers are looking for solutions that make gathering feel special without added stress. In response to this demand, the Columbus Craft Meats brand has unveiled a ready-to-serve charcuterie and cheese tray designed for modern hosts who value both flavor and efficiency.

Hormel Foods Corp.

The new launch responds to the 61% of Gen Z and millennials using micro-moments to gather more frequently, and 86% of these consumers who say convenience is extremely important to them when choosing what to eat (according to Deloitte 2024, Numerator 2023, Mintel 2025).

"Consumers are gravitating toward convenience and looking for easy ways to serve delicious charcuterie," said Katie Yan, brand manager for Columbus Craft Meats. "One-third of consumers incorporate charcuterie boards when entertaining or hosting, and 35% of shoppers say they would purchase a pre-made charcuterie board.* Products like this make charcuterie even more accessible to everyone."

This new Columbus Entertaining Tray offering, featuring Columbus Italian Dry Salame and Columbus Peppered Salame removes the need to identify pairings and make separate purchases by providing white cheddar and gouda as complements for easy charcuterie combinations. Columbus Italian Dry Salame and Columbus Peppered Salame, two top-selling products for the brand, are crafted with select cuts of pork, cracked black pepper, a signature blend of spices and burgundy wine. The tray also is gluten free.

The Columbus Entertaining Tray is available at select retailers nationwide, including Hy-Vee, Target and Wakefern. The item is sold in a 12-ounce tray with a suggested retail price of $15.49.

Source: Hormel Foods Corp.