The Kroger Co. is introducing 24 new Simple Truth Protein products to shelves in January 2026. The retailer has expanded the line to more than 110 clean-label offerings designed to support consumers' nutrition goals.

"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, group vice president of Our Brands at Kroger. "With the expansion of our Simple Truth Protein line exclusively at Kroger, we are supporting customers as they work towards their goals with nutritious, affordable and great-tasting protein offerings that are simple and free from unwanted ingredients."

The expanded line includes Simple Truth beef sticks, featuring grass-fed and finished beef in original and jalapeno flavors.

Additional launches in the lineup include high-protein cereal, water enhancers, cottage cheese and energy bars.

Kroger's Simple Truth Protein line first debuted in September 2025, designed to jumpstart better-for-you habits with the widest private-label offering of protein products on the market.

Source: The Kroger Co.