Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsMeat and Poultry ProcessingNew Consumer Products

Spam LTO embraces Asian American food culture

Spam Japanese Barbecue Sauce Flavored is a limited-edition variety made with Bachan's Original Japanese Barbecue Sauce.

By Industry News
Spam Japanese Barbecue Sauce
Hormel Foods

Spam Japanese Barbecue Sauce Flavored is a limited-time-only offering through Walmart stores.

March 5, 2026

The Spam brand and Bachan's have teamed up to launch Spam Japanese Barbecue Sauce Flavored, a limited-edition variety made with Bachan's Original Japanese Barbecue Sauce.

 The collaboration brings together two pantry staples rooted in Asian American food culture, blending the iconic sizzle of the Spam brand with a savory drizzle of Bachan's to deliver an umami-rich flavor in every bite. 

Available at Walmart, this flavor-packed release is perfect for frying, flipping, stacking, or snacking.

"We are so excited for this partnership because both of our brands are rooted in family, tradition and flavors that bring people together. It's a pairing that just makes sense," said Justin Gill, founder and CEO of Bachan's. "I grew up eating the Spam brand in my household, whether it was a quick musubi after school with friends or fried rice during the week with family. I've always loved the Spam brand and the role it has played in Japanese-American culture, and I'm so happy we could partner together to create something special for our fans."

Inspired by fans, the perfect pairing of the Spam brand products and Bachan's has appeared in home kitchens and social media feeds for years — whether stacked in musubi, stirred into fried rice, or served up as a quick snack. After seeing the creativity and passion of the community, the two brands made it official, turning a fan-driven favorite into a ready-to-enjoy product that honors flavor, culture and creativity.

"It's been amazing to watch fans bring these two flavors together in such creative ways, so partnering with Bachan's feels like a natural next step," said Robbie Koons, senior brand manager of the Spam brand. "We're excited to work with a brand that shares our love for bold flavor, deep roots in culture and bringing people together through food."

Beginning March 7, Spam Japanese Barbecue Sauce Flavored (12 ounce) will be available at Walmart stores nationwide for a suggested retail price of approximately $4, while supplies last.

Source: Hormel Foods
KEYWORDS: Asian foods limited-time-only promotions retail Spam

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Ingredients
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Turkey
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

JBS USA logo

JBS USA closing pair of processing facilities

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Protein by the Numbers

    Millennials' Influence in Food Culture

    See More
  • Analysis explores meat and poultry’s role in today’s food culture: the way we eat, shop and live

    See More
  • Consumers are driving change in food culture

    The Consumer-Driven Redefinition of Quality in Food Culture

    See More

Related Products

See More Products
  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

  • utilization.jpg

    Food Processing By-Products and their Utilization

  • preservation.jpg

    Emerging Technologies in Food Preservation

See More Products

Related Directories

  • American Frozen Food Institute

    The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace.
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing