Spam LTO embraces Asian American food culture
Spam Japanese Barbecue Sauce Flavored is a limited-edition variety made with Bachan's Original Japanese Barbecue Sauce.

Spam Japanese Barbecue Sauce Flavored is a limited-time-only offering through Walmart stores.
The Spam brand and Bachan's have teamed up to launch Spam Japanese Barbecue Sauce Flavored, a limited-edition variety made with Bachan's Original Japanese Barbecue Sauce.
The collaboration brings together two pantry staples rooted in Asian American food culture, blending the iconic sizzle of the Spam brand with a savory drizzle of Bachan's to deliver an umami-rich flavor in every bite.
Available at Walmart, this flavor-packed release is perfect for frying, flipping, stacking, or snacking.
"We are so excited for this partnership because both of our brands are rooted in family, tradition and flavors that bring people together. It's a pairing that just makes sense," said Justin Gill, founder and CEO of Bachan's. "I grew up eating the Spam brand in my household, whether it was a quick musubi after school with friends or fried rice during the week with family. I've always loved the Spam brand and the role it has played in Japanese-American culture, and I'm so happy we could partner together to create something special for our fans."
Inspired by fans, the perfect pairing of the Spam brand products and Bachan's has appeared in home kitchens and social media feeds for years — whether stacked in musubi, stirred into fried rice, or served up as a quick snack. After seeing the creativity and passion of the community, the two brands made it official, turning a fan-driven favorite into a ready-to-enjoy product that honors flavor, culture and creativity.
"It's been amazing to watch fans bring these two flavors together in such creative ways, so partnering with Bachan's feels like a natural next step," said Robbie Koons, senior brand manager of the Spam brand. "We're excited to work with a brand that shares our love for bold flavor, deep roots in culture and bringing people together through food."
Beginning March 7, Spam Japanese Barbecue Sauce Flavored (12 ounce) will be available at Walmart stores nationwide for a suggested retail price of approximately $4, while supplies last.
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