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Zatarain’s builds on cooked dinner sausage trend with link-style sausages

Zatarain’s links lineup debuts in three varieties: Cajun Herb, New Orleans-style Andouille and Cheddar Andouille.

Courtesy of Zatarain's Smoked Sausage

Zatarain’s link-style smoked sausages

McCormick & Co. brand Zatarain’s Smoked Sausage is tapping into one of the fastest-growing segments in cooked dinner sausage with the launch of its new link-style sausages. Links now make up 53% of the dinner sausage market, offering retailers a timely opportunity to meet rising consumer demand for convenient, flavor-forward meal solutions.

The new sausage links feature USDA-inspected pork. The lineup includes three varieties: Cajun Herb, with paprika, thyme, oregano and bay leaves, New Orleans-style Andouille and Cheddar Andouille.

Each SKU is packaged in a 14-ounce vacuum-sealed five-pack, designed for convenience and family dinners.

“Links are a powerful growth driver in the dinner sausage category, and we saw an opportunity to bring the authentic, bold flavors Zatarain’s is known for into a format consumers are increasingly reaching for,” said Kaetlynn Doust, brand manager, licensed brands and lunch meat for Sigma/BAR-S Foods. “The new sausage links from Zatarain’s deliver true Cajun character with a balanced heat profile that appeals to a wide range of households, while giving retailers a differentiated product that stands out on shelf.”

Backed by research, brand equity and a format aligned with category growth, Zatarain’s new link-style smoked sausage offers retailers a differentiated opportunity to drive incremental sales in the cooked dinner sausage aisle.

Source: Zatarain’s Smoked Sausage