Charcuterie Artisans, the largest manufacturer of charcuterie in the US, announces the official return of its foundation brand, Daniele. Back by popular demand from customers and retailers alike, the brand returns as the company celebrates the 50th anniversary of its original Rhode Island facility.

The revival of Daniele addresses the needs of the modern consumer who seeks a balance between premium quality and accessible price. While the brand has been updated for today’s market, it remains rooted in its 1976 foundation: simple ingredients, time-honored artisan production methods and a commitment to patience rather than shortcuts.

"The original Daniele recipes have always been a benchmark for all Charcuterie Artisans American-made prosciutto and salumi," said John Brock, executive vice president of sales and marketing for Charcuterie Artisans. "For our 50th anniversary, we are bringing back the trusted brand that our customers missed, with the massive production capacity we’ve built over five decades."

With over 660,000 square feet of manufacturing space and a production capacity of 54 million pounds, Charcuterie Artisans is reintroducing Daniele with the scale required to fill out entire deli and meat sets. To meet modern "on-the-go" and entertaining demands, the brand offers a comprehensive range of more than 70 items, including:

• Award-winning recipes: Prosciutto crudo and cotto, mortadella, coppa, salami, pancetta and more. 
• Retail formats: Sliced prosciutto and salami, snack packs, chubs and entertaining trays.
• Foodservice: More than 36 items that provide solutions for broadline and institutional foodservice operators.

Daniele aims to bridge the gap between value-entry products and niche artisan offerings to deliver consistent, mainstream appeal with a mid-tier price point. The refreshed package design will emphasize the brand’s 50-year heritage while providing consumers with ideas for charcuterie boards, cooking and snacking.

"Consumers today want products that are accessible yet authentic," added Brock. "Daniele™ delivers on that promise. It’s the brand that built this company, and it’s ready to help our partners grow the category for the next 50 years."

Meat and deli buyers, as well as foodservice decision-makers, can schedule a tour of the newly opened Innovation Center in Rhode Island to experience the revived Daniele lineup firsthand.

Source: Charcuterie Artisans