Throughout 2026, fast-food chicken chain Chick-fil-A is running a "newstalgia" campaign to celebrate its 80-year heritage. Newstalgia is a consumer trend that plays on consumer demand for nostalgic foods and experiences, with a twist.

As part of the campaign, Chick-fil-A is bringing back its Honey Pepper Pimento Chicken Sandwich. The sandwich comes with an original or spicy filet, topped with pimento cheese, mild pickled jalapenos and a drizzle of honey on a toasted bun.

"This summer is a celebration of the fun, flavors and experiences our guests love the most and ask us to bring back, year after year," said Khalilah Cooper, vice president of brand strategy, advertising and media for Chick-fil-A. "That's what our year of 'Newstalgia' is all about – delivering timeless favorites with fresh new twists, allowing a new generation of guests to experience our 80-year heritage in a way that feels new, yet nostalgic, and unmistakably Chick-fil-A."

Additionally for summer 2026, after a seven-year hiatus, Chick-fil-A is bringing back Cow Appreciation Day on July 14. Throughout that day, consumers can wear cow-inspired apparel to receive a free entree at Chick-fil-A.

Source: Chick-fil-A Inc.