In May 2026, The Sausage Project rolled out to 1,670 Walmart stores across 48 states, marking the brand's first entry into the mass retail channel. All three of the brand's chef-crafted flavors—Classic Roasted Chicken Sausage, Italian Herb Chicken Sausage and Melty Cheddar Chicken Sausage—are available at Walmart.

The brand is also deepening its grocery presence through Kroger, where it will be available in 842 total doors, including 561 new locations across Kroger banners. Together, the Walmart launch, Kroger expansion and additional retail gains mark a major milestone for the emerging brand, which launched in May 2025 and has scaled from approximately 280 retail doors across three states to more than 3,000 doors nationally in just over a year.

Backed by DFG Ventures, the group behind goop kitchen and Cravings by Chrissy Teigen, The Sausage Project brand said it was created to bring more flavor, fun and real-ingredient innovation to a category long dominated by traditional offerings.

"This Walmart launch is a defining moment for The Sausage Project and a major step in making better-for-you chicken sausage more accessible to households nationwide," said Nathan Tan, partner at DFG Ventures. "To grow from a few hundred doors to national distribution in just over a year shows there is strong demand for refrigerated proteins that deliver on flavor, convenience and everyday versatility."

The Sausage Project's retail momentum comes as consumers continue to seek convenient, protein-forward foods that fit into weeknight meals, grilling occasions and family-friendly eating. The brand is projected to deliver 10x sales growth in 2026 compared to 2025, and in May 2026 shipped 12x the volume shipped in May 2025. To date, The Sausage Project has shipped more than 445,581 pounds of product, equivalent to nearly 600,000 packages.

Source: The Sausage Project