Raybern’s expands lineup of frozen sandwiches
Launch taps into growing demand for convenient frozen meals and easy-to-prepare snacks, as consumers continue to seek protein and flavor.
Raybern’s frozen sliders
Frozen deli-style sandwich brand Raybern’s is launching a new line of frozen sliders, including three heat-and-eat varieties: Cheeseburger Smashed Sliders, Birria Sliders and Ham and Swiss Sliders.
Expanding beyond its signature full-size sandwiches, Raybern’s frozen sliders bring the same bakery-soft bread and chef-crafted taste into a smaller format.
The new lineup includes:
- Cheeseburger Smashed Sliders – Grilled Angus beef patty topped with American cheese for a classic, craveable flavor.
- Birria Sliders – Seasoned pork layered with bold chili spices and American cheese for a birria-inspired, savory kick.
- Ham and Swiss Sliders – Savory ham and Swiss cheese served on a soft Hawaiian roll for a sweet-and-salty balance.
“Consumers already see Raybern’s as a premium brand, and these sliders deliver on that expectation in every bite,” said Doug Hall, senior director of business development at Raybern’s. “With high-quality protein and bread that delivers like magic, we’ve taken everything people love about our sandwiches and packed it into a smaller, easy-to-enjoy format.”
The launch taps into growing demand for convenient frozen meals and easy-to-prepare snacks, as consumers continue to seek protein and flavor. Perfect for everything from quick lunches to shareable snack occasions, Raybern’s frozen sliders are designed to deliver convenience and satisfaction in every bite.
All three varieties of frozen sliders will soon launch at Walmart stores nationwide for an SRP of $4.68 per four-pack. Walmart will also carry Raybern’s existing Philly Cheesesteak.
Source: Raybern’s
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