Applebee's appoints senior V.P. of marketing
Applebee’s said that Johnson will be the leader for marketing efforts including consumer insights, advertising, innovation, national, field and brand marketing.
The company said that she will specifically be in charge of reenergizing the Applebee’s brand and establish same-store sales moment. Johnson will report to Mike Archer, Applebee’s president.
Johnson has previously served as a chief marketing officer for Blockbuster Inc. and executive vice president and chief global development and marketing officer for Brinker International Inc.
"We are excited to have a marketing professional of Becky's caliber join Applebee's," said Archer. "Throughout her career she has driven profitable growth at leading restaurant and retail brands, I am confident she can do the same for Applebee's as we embark upon a multi-year, multi-faceted strategic revitalization of the brand."
Source: Applebee’s Services Inc.