Butterball to release low-sodium deli products at IDDBA
As a committed participant in the National Sodium Reduction Initiative (NSRI) – a nationwide effort to cut the salt in packaged and restaurant foods by 25 percent by 2014 – Butterball LLC is launching its lower sodium deli products at the International Deli Dairy Bakery Association’s (IDDBA) annual conference. With an average sodium reduction of 10 percent, Butterball’s Original Deli items will provide consumers with better-for-you options while maintaining the delicious taste they love.
Sodium will be reduced in 18 deli products across Butterball’s Original line, which will be on shelf beginning in June 2011. Lower sodium varieties include: Golden Oven Roasted Turkey Breast, Honey Roasted & Smoked Turkey Breast, Country Deli Chicken Breast, Italian Style Turkey Breast, Deep Fried Thanksgiving Turkey Breast, Black Pepper Turkey Breast and more. In addition to being recognized as a prominent partner of the NSRI, Butterball also offers 17 deli items, including its Carolina Turkey product line, that are certified by the American Heart Association (AHA) as meeting its criteria for saturated fat and cholesterol.