Wendy's is giving its cheeseburgers a complete "taste-lift" by totally reinventing it – beef patty, bun and toppings -- and aptly naming it Dave's Hot 'N Juicy Cheeseburger. An homage to Wendy's founder, Dave Thomas, the cheeseburger is the hottest and juiciest in the company's history.
"More than 40 years ago, my father named Wendy's after me," said Wendy Thomas. "Now, we get to name our hottest and juiciest cheeseburger after him. It would make him proud – and hungry!"
Made with 100 percent fresh, never-frozen, North American beef without fillers, additives, preservatives or flavor boosters, Dave's Hot 'N Juicy Cheeseburger is Wendy's thickest, hottest and juiciest hamburger ever. The beef's rich, mouth-watering taste is complemented by a warm, buttered, toasted bun for added flavor and texture, with an assortment of fresh, high-quality toppings that make the flavor even more sumptuous. It has the naturally square shape that consumers associate with Wendy's.
"Unlike other fast-food companies that freeze their beef, Wendy's has never compromised on freshness," said Gerard Lewis, Wendy's senior vice president of product development. "We believe that fresh beef simply tastes better. With the new Dave's Hot 'N Juicy Cheeseburger, we can proudly tell cheeseburger lovers everywhere that at Wendy's, 'Here's the Beef!'"
Wendy's – recent winner of the Top Food and Top Overall spots among Mega Chains in Zagat's 2011 Fast Food Survey – devoted more than two years to developing Dave's Hot 'N Juicy Cheeseburger, using input from 10,000 consumers across the country. The new made-to-order cheeseburger starts with fresh, North American beef, and the patty is thicker so it will be juicier. It features crisp, hand-leafed lettuce; red-ripe tomatoes; two slices of melted American cheese; sweet, mild red onion rings; crinkle-cut dill pickles; and precise amounts of ketchup and real mayonnaise.
Even the packaging has received an overhaul, as every Dave's Hot 'N Juicy Cheeseburger is wrapped in wax paper and placed in a customized half-box designed to enhance the eating experience by protecting the cheeseburger.