As part of the new, integrated, digital marketing strategy for Rumba meats, Cargill is unveiling the brand’s third annual on-pack promotion titled “Recipe of the Month” or “Receta del Mes.” This year’s national, bilingual, promotion is designed to reach multicultural consumers who purchase from the meat case and will incorporate both online and in-store elements designed to increase engagement, offer new purchase occasions and expand the reach of the brand.
The effort is part of a larger commitment by Cargill and the Rumba brand marketing team to engage multicultural shoppers through digital media, and to provide resources to those who seek new and exciting options from the retail meat case. As part of this commitment, Rumba launched a new website (www.rumbameats.com) designed to educate consumers about the variety of products in the brand’s portfolio, showcase the traditions of loyal Rumba brand users and inspire new creations.