Get ready for a summer outdoor cooking Sellabration
While some days it feels like summer will never get here, it is on its way and will be here shortly. Many small meat processors operate their own retail sales outlet, and summer presents an excellent opportunity to promote sales. Summertime outdoor cooking seems to increase in popularity each year. It is great fun to cook steaks, chops, ribs, burgers and brats for family and friends.
One merchandising plan is to feature a different item or items each month of the summer. At the start of the summer let your customers know which items you will be featuring each month. Build some excitement about the products you are going to offer. Folks are always looking for ideas for their various outdoor activities, so letting them know well in advance what your features will be each month will give them the opportunity to preplan activities around your products. Some of your featured products you may want to offer only during the month they are featured. That can create excitement about a product and generate the need for them to be purchased during a certain time period.