1. Share Your Definition and Vision — As I’ve said before, a “one size fits all” approach to sustainability doesn’t exist. One of the first things I look for when reviewing a sustainability report is a statement that clearly articulates the company’s definition of and vision for sustainability. This should be presented as an element of the company’s over-arching sustainability strategy and, if possible, explained by a senior leader of the company. Understanding how a company defines and views sustainability provides context for the report. Additionally, demonstrating an alignment between the company’s business and sustainability strategies can increase stakeholder confidence that objectives and targets can be fulfilled.
2. Discuss Material Issues — More companies are implementing an issues-based approach to sustainability reporting. Issues-based reports offer transparent and frank discussions around the key issues a company and its industry is facing. Most often the reporting company will discuss the importance of the issue, how it is responding to and managing the issue, and the successes and opportunities it has had in its management approach. This approach will help ensure your report offers discussions and performance metrics of substance, which can build credibility with stakeholders.