Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
PorkProcessor Profiles

2013 Processor of the Year: Plant tour

JBS USA: Magic in Marshalltown

The transformation and subsequent growth of JBS USA’s Marshalltown, Iowa, pork facility shows the company correctly assessed the untapped potential of its acquisitions.

By Andy Hanacek
June 11, 2013
A significant part of the belief system throughout JBS S.A., according to Wesley Batista, president and CEO of JBS S.A.’s global operations, is that hard work always makes the difference — that miracles do not occur in the meat and poultry business.
 
Do you think JBS USA deserves to be the 2014 Plant of the Year? Vote for them in the National Provisioner 2014 Plant of the Year poll!
However, if you ask the management team at JBS USA’s Marshalltown, Iowa, pork-processing facility to list the plant’s greatest accomplishments over the last five to six years, they’ll point to the plummeting turnover rate as the “miracle” of Marshalltown.
 
Certainly, the management team credits hard work, perseverance and a change in the plant culture as the primary catalysts to that sea change, but it did not expect such a quick turnaround in the number.
 
Today, the Marshalltown plant boasts a wide variety of state-of-the-art improvements — from operations to employee welfare, from a brand new distribution center to a brand new, positive perception from the local community, and from a bevy of value-added products to heightened quality assurance for all products it produces.
 
All this emanated from the single act of JBS S.A. purchasing Swift & Company in 2007, seeing opportunity in a significantly large business whose growth potential had been hindered.
 

A change agent

Four and a half years ago, when JBS brought in Troy Mulgrew to be the general manager, Batista told Mulgrew, through an interpreter at the time, “Give that plant tender, loving care and the people will take care of you.” Mulgrew was tasked with changing the culture of the plant, and says that Batista’s advice eventually proved true.
 
“How do you change the culture of a plant? How do you start changing the way 2,400 people think, a changing workforce out there with a lot of turnover?” Mulgrew asks. “You simply can’t stop — it has to be this relentless, high-energy, consistent message in every walk and every talk that you do.”
 
Mulgrew credits his team for the successful transition, calling it “the best plant-management team, best production team and best senior-management team I have worked with in the last 30 years.
 
“[The team members] have great depth,” he adds. “They have a vision; they want to be the best; and they’re relentless here.” 
 
Among the first signs to Marshalltown employees that their needs mattered was the approval for a sorely needed, complete overhaul of the employee welfare areas.
 
“Our locker rooms and restrooms were in very poor shape: old, rusted lockers; a lot of graffiti,” Mulgrew says. “We gutted all of them and … probably spent $3.5 million or $4 million dollars on new facilities there. Our payback on that investment comes from our turnover rate, which has plummeted more than 70 percent.
 
We call that nothing short of a miracle.”
 
Another indirect return on the investment in its workforce comes in the form of worker safety — and at the time of The National Provisioner’s visit, Marshalltown had surpassed three-million consecutive man hours worked without a recordable lost-time incident, an achievement Mulgrew says is a far cry from where it was years ago before these investments were made.
 

Improve operations, improve quality

To say JBS USA has invested significantly in Marshalltown over the years is not hyperbole, and may even be an understatement. It didn’t take JBS very long to reverse seven years of previous stagnation in capital expenditures, and now Marshalltown is a gem of a facility, says Batista.
 
“The catch-up period has been done; now we are ahead,” he states. “When you see Marshalltown, you see a first-in-class facility.”
 
From the kill floor to logistics, JBS USA has approved a variety of installations and improvements at Marshalltown, all in an attempt to protect the animals and the workforce, as well as the quality of the products, and to give those products a value advantage in the marketplace.
 
A new barn setup and a CO2 stunning system were installed to improve the facility’s ability to protect animal welfare. Moving on to first-processing, Marshalltown was able to drive up its hog-splitting accuracy after it installed an automated splitter — from an 80 percent success rate to 95 percent.
 
“It provides an ergonomic improvement, a safety improvement and a labor improvement, because those folks are now doing another job for us,” Mulgrew says. “Finally, it provides a yield improvement as well.”
 
Mulgrew says the company also made significant investments in its cut floor operations. These investments have added value via the consistency and variety of grades Marshalltown is able to offer customers.
 
The Marshalltown belly-trimming process allows each pork belly to be trimmed with accuracy and consistency to meet customer specifications. The Marshalltown rib line process allows each rib to be individually cut to the same specifications every time and efficiently conveyed to the new variable retention time (VRT) freezer within minutes of the cutting and packaging process.
 
Marshalltown has been able to add value to its trim as well, having installed an X-ray fat-analysis and automated trim-blending system in the facility. Mulgrew says the trim blends Marshalltown sells to customers are much closer to specifications than they ever were before, and the number of foreign-material issues has dramatically decreased as well.
 
In January 2012, Marshalltown’s state-of-the-art distribution center and VRT freezer opened, consolidating the plant’s logistics needs into one on-site facility.
 
Mulgrew explains that, because the DC is connected to the plant by an enclosed, climate-controlled bridge (with conveyors carrying cartons of product to the sorting facility and on to coolers and freezers), Marshalltown has been able to cut its product-damage claims down significantly. From the time product is placed into cartons for shipping until it is manually stacked in rail cars at the DC, there is no need for any employee to handle any product carton. The sorting, storing and transfer of product in and around the DC and VRT are all fully automated.
 
KEYWORDS: acquisition JBS USA plant management pork bellies stunning

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Editor-in-Chief Andy Hanacek manages the editorial strategy and production of The National Provisioner and several of its associated brands and products. He consistently visits many of the most successful and innovative processors across the country, reporting on protein-processing challenges in exclusive, one-on-one tours of processing facilities and interviews with some of the most respected and esteemed executives in the business. Hanacek contributes more than a decade of journalism experience in a variety of formats.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Burgers
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Turkey
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

A cow eating grass and a chicken standing next to it in a field.

The Top 100 Meat & Poultry Processors of 2026

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • 2013 Processor of the Year, JBS USA: Here to stay

    See More
  • JBS USA: Investing in supply

    See More
  • Q&A with Marty Dooley, president and COO of JBS USA Pork and Lamb

    See More
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing