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Home » marketing

Articles Tagged with ''marketing''

Wendy Brannen

National Pork Producers Council names VP of communications, marketing

Appointed vice president of communications and marketing has 20 years of experience directing agriculture trade associations and their marketing and communications programs.
Industry News
May 22, 2025
No Comments

Wendy Brannen moves from the American Soybean Association to National Pork Producers Council.


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Kirstyn Lipson, Verde Farms senior director of marketing.png

Verde Farms appoints senior director of marketing

Kirstyn Lipson joins the Verde Farms executive leadership team.
Industry News
February 25, 2025
No Comments

Kirstyn Lipson now serves as spokesperson for consumer insights after successfully leading a full brand overhaul.


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Fish

Aquaculture Stewardship Council launches 2025 North American marketing campaign

Taste America Boston marks the first stop in a multiyear campaign to raise awareness of the Aquaculture Stewardship Council's sea green label.
Industry News
February 21, 2025
No Comments

Nonprofit teams up with North Coast Seafoods and Boston chefs to serve up ASC-labeled salmon to over 500 dining enthusiasts, culinary influencers and media.


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Meat Institute logo

Meat Institute expands legislative affairs and marketing teams

Brian Peteritas joins the Meat Institute as marketing manager.
Industry News
February 6, 2025
No Comments

Chris Chaffee joins the Meat Institute to advocate for industry with members of Congress and federal officials.


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Barbecuing lamb

American Lamb Board releases 2024 annual report

Report highlights efforts to grow consumer demand for American lamb, enhance product quality, increase productivity and broaden engagement in the checkoff program.
Industry News
January 24, 2025
No Comments

Marketing campaigns for 2024 showcase the versatility, health benefits, environmental sustainability and flavor profile of American lamb.


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Seafood on ice

Seafood campaigns see success for 2024

Alaska Seafood Month campaign results in an ROI of 3,828%.
Industry News
December 31, 2024
No Comments

Marketing program underscores Southeast Asia as a vital growth market for Alaska seafood.


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Alaska Seafood Marketing Institute logo

Alaska Seafood Marketing Institute secures $8.5M in federal funding

ASMI receives USDA Foreign Agricultural Service Regional Agricultural Promotion Program funds.
Industry News
December 23, 2024
No Comments

Funding helps ASMI expand international marketing efforts.


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Good Meat Project interview

Good Meat Project's Michele Thorne on connecting consumers with ranches, butcher shops, restaurants and retailers

Geolocating directory leverages transparency and trust to give consumers agency and confidence in their meat buying choices.
December 17, 2024
No Comments

National nonprofit aims to increase the economic viability of livestock farmers who invest in healthy land, animals and people. 


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Midan 20th anniversary logo

Midan celebrates 20 years of meat industry service

New social campaign, blog and video celebrate Midan's 20th anniversary.
Industry News
November 18, 2024
No Comments

Full-service marketing agency works to champion the value of meat.


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Scott & Jon's new branding

MarCom Awards honors Scott and Jon's brand refresh

Scott & Jon's receives Gold Medal at the 2024 MarCom Awards.
Industry News
November 15, 2024
No Comments

Award competition recognizes Scott & Jon's for achievements in marketing and communication.


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