The National Chicken Council urges the use of a uniform, science-based approach to characterizing foods – one that prioritizes nutritional composition and ingredient function over the number of processing steps or ingredients.
As the FDA and USDA move to develop a uniform definition of ultra-processed foods, NCC contends that the agencies should bolster existing frameworks and consumer education as science evolves, instead of pursuing a classification system at all.
Study shows fresh chicken buyers are increasingly turning to technology for shopping and meal preparation, while also demanding greater transparency around animal welfare, sustainability and product safety.
Consumer research explores how generational cohorts shop for, prepare and think about fresh chicken in an era of inflation and rapidly advancing technology.