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Home » consumer trends

Articles Tagged with ''consumer trends''

Pork belly
Commentary: National Pork Board

How the pork industry understands the changing consumer

National Pork Board works to close the gap by connecting business decisions with real consumer behavior, sentiment and perceptions.
Kiersten Hafer
December 19, 2025
No Comments

Kiersten Hafer, vice president of business intelligence and innovation for the National Pork Board, reflects on the pork industry's efforts in 2025 to connect consumers to the people and families who raise pork every day.


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Graphic of tinned fish, stating Grubhub tinned fish grocery orders surged 209%

Tinned fish Grubhub orders triple in 2025

Protein-labeled grocery items available on Grubhub increase nearly 20% from 2024.
Industry News
December 16, 2025
No Comments

Grubhub's 2025 Delivered Report finds purchases for tinned fish up 209% over 2024.


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Butcher cutting meat on a counter.
2026 Small Processor Economic Outlook Report

Processors pursue efficiency and new markets to mitigate rising costs

One of the biggest challenges facing small processors is the shortage of labor.
Fred Wilkinson
Fred Wilkinson
December 16, 2025
No Comments

Proposed legislation would expand market reach for small processors.



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Chicken nuggets

Protein-rich meals dominate kids’ food trends in 2026

Plant-based foods show popularity among Gen Alpha students, with 60-70% eating plant-based meals each week.
Industry News
December 15, 2025
No Comments

Gen Z and Gen Alpha students prioritize health and energy, leading them to seek protein-packed and macro-friendly foods that fuel their performance.


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Steak

Meat is back on the menu, while plant-based protein loses its sizzle

Consumer loyalty and rewards app Fetch unveils its first full-year Fetch Finds Report, revealing the unexpected ways Americans shopped and dined in 2025.
Industry News
December 15, 2025
No Comments

Consumer spending report shows fresh beef (+13%) and pork (+12%) sales rose this year, while refrigerated plant-based alternatives fell 11%.


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Digital economic graph with three yellow arrows on the lower right hand corner pointing up and a yellow triangle next to the word "meat", the background is a shelf full of steak.
2026 Economic Outlook Report

Strong demand and nutrition trends bolster meat and poultry outlook

Tight beef supply opens opportunity for chicken at foodservice.
Fred Wilkinson
Fred Wilkinson
December 15, 2025
No Comments

Price-conscious consumers’ shift to dining at-home plays to pork’s strength.


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Overhead shot of cooked pork ribs and sprigs of thyme.
Category Report: Pork

Nutritional benefits and taste propel pork category success

Pork campaigns and university research reinforce consumer priorities surrounding taste and wellness.
Sammy Bredar headshot
Sammy Bredar
December 12, 2025
No Comments

Evolving consumer preferences surrounding nutrition, taste and affordability are redefining the pork category’s competitive landscape.


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Midan Marketing 2026 trends graphic

The future of meat and dairy: 10 game-changing trends for 2026

Midan Marketing unveils top 10 trends for meat and dairy in 2026.
Industry News
December 10, 2025
No Comments

Midan Marketing unveils the top 10 trends to watch for meat and dairy in 2026, as demand grows for hybrid products.


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Dietz & Watson sandwich platter

Deli category evolves to meet changing consumer priorities

In 2026, flavor innovation is expected to come with budget-conscious pricing, making the deli category a surprising hotspot for creativity.
Industry News
December 9, 2025
No Comments

Lauren Eni Canseco, chief marketing officer at Dietz & Watson, shares her top predictions for what will shape how consumers eat, shop and entertain in the new year.


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Figure Ate Beef Biltong

Figure Ate Foods examines meat and protein trends influencing innovation

To explore the top trends influencing meat and protein product innovation, The National Provisioner speaks with Figure Ate Foods, a food brand focused on regenerative agriculture.
Sammy Bredar headshot
Sammy Bredar
December 5, 2025
No Comments

Figure Ate Foods brand finds that original, meat-forward flavors consistently resonate most with customers who value authenticity and quality.


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  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

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