Consumer loyalty and rewards app Fetch is releasing its first full-year Fetch Finds Report, revealing the unexpected ways Americans shopped and dined in 2025.

Drawn from more than $179 billion worth of transactions captured annually by Fetch — including 12 million receipts submitted every day — and analyzed through Fetch's AI-powered insights-to-activation tool, FAST, the report reveals how Americans navigated the year's mix of hustle and downtime. Consumers found balance, fueling busy days with energy chews and protein-packed everything, and powering down with sushi splurges.

"Fetch sees what others can't: how people actually spend based on billions of purchases," said Jacob Grocholski, vice president of analytics at Fetch. "This year, we saw a chaotic mix of discipline and indulgence that defined how people navigated 2025 — a snapshot of how Americans pushed through demanding days and made room for comfort wherever they could."

The Fetch Finds Report uncovered a few spending surprises that defined 2025:

• The meatless revolution has expired: Despite rising grocery costs, Americans brought meat back to the menu. Fresh beef (+13%) and pork (+12%) sales rose, while refrigerated plant-based alternatives (-11%) fell, signaling that the meatless movement lost some of its sizzle in 2025.
• America is eating out: Dining out surged despite budget-tightening elsewhere. Sushi led the charge, up 45.6% in trip growth, far outpacing Mexican (+13.9%) and pizza (+6.7%).
• Protein moved into the pantry: Protein isn't just for the gym anymore. Consumers bulked up their everyday staples, with protein-labeled breakfast cereals (+69.8%), granola (+45.9%), and dry pasta (+35.4%) all up. Consumers clearly want their everyday foods to pull double duty.

The Fetch Finds Report reflects real consumer behavior, captured through everyday spending patterns across retailers, restaurants and payment types. Powered by Fetch's visibility into what consumers buy at the item level across every channel, the findings offer clarity as Americans continue to navigate the shifting economy.

Source: Fetch