Trends report from online grocer FreshDirect shows consumers are paying close attention to where their food hails from, specifically seeking options from USA-based brands.
Transaction data shows that brands such as Chili's, Texas Roadhouse and Raising Cane's are gaining market share by pairing fair pricing with consistent experiences, signaling a new era.
Tight beef supply, shifting generational preferences and evolving consumer expectations around convenience and quality will help shape the next chapter.