The Power of Meat 2018 Survey, sponsored by Sealed Air's Food Care Division and published by the Food Marketing Institute and the Foundation for Meat & Poultry Research & Education, noted that shoppers increasingly integrate convenience-focused solutions in the meal lineup.
A chance encounter between a young entrepreneur and a high-quality beef jerky resulted in one of the most recognizable brands in the meat snack market.
Typically, a trip to the Grand Canyon results in spectacular views, incredible photos and maybe a couple of souvenirs from the park's gift shop. It does not, generally speaking, involve discovering a beef jerky that changes your business aspirations and sets you on a new career path.
In the growing meat snack category, there are easily identifiable categories. A meat stick is different from a meat bar, which is different from jerky. Then, there is biltong.
In this video interview, Jorge Izquierdo of PMMI explains how the trends of consumers toward snacking and convenience in the meat and poultry marketplace has propelled innovation throughout the processing and packaging chain.
Jack Link's Protein Snacks believes meat to be seriously underappreciated by consumers as a healthy option for protein and performance, and it plans to shake up the snack category with a major increase in household penetration for meat snacks.
Minong, Wis.- based Jack Link’s Protein Snacks has been no stranger to success. Having spent the last several decades building what some would consider the quintessential meat snacks brand (complete with Sasquatch spokesbeast) in Jack Link’s, the team has not become less aggressive.
The traditional jerky and snack sticks have been joined by meat bars, meaty trail mix and many other novel configurations. Growth in the sector has fueled innovation, as more companies join the hunt to capture market share of meat snacks.
The growth of the meat snack category has demonstrated that consumers are driven to meat in many hand-held forms. Expresco Foods, a Montreal, Quebec processor with a particular expertise in grilled meats, is banking that consumers will want to snack with skewers as well.