Every decision about investing checkoff dollars into beef promotion, research, education, information and foreign-market development aimed at building consumer demand for beef is directly tied to long-range planning.
The question is: “Who is going to flinch first?” Dan Basse, president of AgResource Co., said that’s what he and his team ponder when looking at this “plateau” phase in the agriculture markets.
Turkey’s resilience and wide geographic dispersal has maintained the supply reliability of turkey meat nationally, despite a leading production region suffering disproportionate losses to highly pathogenic avian influenza in spring 2015.
In the broiler sector, all eyes are on the possible return of avian influenza this fall and winter, as Canadian waterfowl begin to migrate south along the Atlantic flyway, which touches major broiler production areas in Delmarva, North Carolina, Georgia and Alabama.
Pork has been a great value this year, especially compared with other proteins in the meat case that have been experiencing supply issues and higher prices.
If you don’t believe the global factors affecting the U.S. cattle market are numerous and complicated, you probably haven’t heard Dan Basse, president of Ag Resource Company, give an economic outlook.