The Sausage Project's Walmart debut is part of a national retail expansion that brings the brand to approximately 3,266 stores nationwide by the end of July 2026.
Following years of rapid growth and strong investment, the plant-based meat category is entering a new phase: one less defined by novelty and more by performance.
As sales decline, plant-based meat producers are focusing on everyday use cases, improved product quality and transparent ingredient panels to drive repeat purchases.