Despite record sales in many categories, the looming question remains at what price point will consumers become unwilling or unable to pay any more for beef and demand declines.
Strength in e-commerce and premium brands reflects consumers’ ongoing willingness to invest in convenience and quality as they reassess spending priorities.
USMEF partners with a Mexican importer to promote US lamb to its retail and foodservice customers during two mobile grill events in Puebla and Villahermosa.