Articles Tagged with ''verde farms''

The National Provisioner sits down with Verde Farms CEO Brad Johnson and Senior Director of Marketing Kirstyn Lipson at the 2025 Annual Meat Conference to learn how the better-for-you beef consumer and category are changing.

Kirstyn Lipson now serves as spokesperson for consumer insights after successfully leading a full brand overhaul.

More than 1,400 Publix locations to feature Verde’s steak cuts — ribeye, strip, sirloin and filet — alongside its 85/15 ground beef.

Verde Farms now selling its grass-fed steaks in 220 Super Targets nationwide.

Investment aims to accelerate Verde’s growth in the rapidly expanding better-for-you beef category.

Verde offers organic, grass-fed beef in a total of 174 Albertsons stores.

Founders Dana and Pablo first recognized the demand in the market for grass-fed, organic beef products in 2004, Johnson said. The pair wanted to offer beef to consumers that featured clean, better-for-you characteristics.

As VP of operations, Troy Hoover leads all Verde Farms production and logistics activities.

Target features Verde Farms beef products in a total of 175 stores.

Verde offers 80/20, organic and 100% grass-fed burger patties, available in 4-packs.