McDaniel assumes responsibility for all fresh processing business unit operations, including oversight of sales, production and live operations for assets across 10 complex facilities in five states.
Shenandoah Valley Organic (SVO), founded in 2013, is a family-run, farmer-focused, organic chicken company located in Harrisonburg, Va., committed to environmental stewardship and providing a healthy source of nutrition through the most humane, clean and safe processes possible.
Despite facing some pricing pressures and other challenges, poultry continues to grow as a primary protein of choice for many consumers, whether they're eating out or at home.
The entire chicken category grew 2.5 percent in dollar sales to approximately $20.9 billion, Nielsen Perishables Group, in Chicago, reports for all U.S. outlets combined for the year ending Nov. 3, 2018.
For poultry processors, water consumption, water reuse, ease of sanitary cleanup and robust operation are key elements driving plant operation and machinery selection today.
According to the Cambridge English dictionary, a very simplistic definition of sustainability is "the quality of being able to continue over a period of time." When you look at the history of the poultry and egg industry, we can claim with great confidence we meet that standard.