Lamb/Veal

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There is growing interest in lamb especially among consumer segments targeted by the American Lamb Board’s communications programs (Millennials and thoughtful eaters). In addition, there are strong indications that the ALB messages are getting through to these target audiences.

It's a simple request: "Rediscover veal" — and it’s what the president of the American Veal Association (AVA) asks of consumers.

When asked to describe the past year, the American Veal Association president uses the word "stability."

Lower sheep inventory has translated to steady to lower domestic production year-to-year, yet increasing import volume has led to higher domestic lamb availability. While lamb supplies increase, demand remains strong.

MeatCrafters creates "out of the box" new world flavors for their Skinny Salamis products.

Arby’s Traditional Greek Gyro features a blend of beef, lamb and Mediterranean spices sliced from a spit rotisserie and placed on a warm flatbread with lettuce, tomatoes, red onions, tzatziki sauce and Greek seasoning.