New product launches for branded US beef products are expanding the industry’s retail presence in Colombia, an important step toward regaining market share in this increasingly competitive market.
Despite increased competition, the Colombian market for US beef presents promising avenues for expansion as demand for premium food choices grows among an expanding middle class.
Luz Elena Kassab, founder and CEO of W&L, brought two major clients to share their experiences with high-quality U.S. red meat products in their respective markets.