Meat and Poultry Industry NewsPackagingNew Consumer ProductsSeafood

Matlaw’s new Big Bag Value Line

By Industry News

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Matlaw’s, a long standing innovator in the world of seafood, and creator of the #1 Seafood Appetizer in America, is making a splash with the national rollout of the NEW Big Bag Value Line.

“We constantly strive to develop distinctive, high quality seafood products and are excited to introduce Matlaw's NEW Big Bag Value Line in response to market demand,” said Matlaw’s Vice President of Marketing, Nancy Peterson. “Today, consumers want super-sized packages of wholesome, great tasting seafood at a great price, in a variety of on-trend flavors, and we are pleased to say that this new line meets all of those preferences and more.”

The selection, value, and quality of the products in Matlaw’s Big Bag Value Line are easy to see. Each offering comes packaged in a clear, two-pound (2 lb.) bag which features Spanish language bilingual copy and Matlaw’s contemporary blue and white color palette with the brand’s distinctive rippling ocean wave. Each flavor is distinguished with a bold color that sets it apart and yet is complementary to the overall line. From Shrimp Jalapeño Mac N Cheese Bites, to Panko Breaded Tilapia Fillets, Calamari Bites, Panko Breaded Grouper Fillets, Jalapeño Breaded Pollock Tenders, Popcorn Shrimp, and Seafood Cakes, every offering in Matlaw’s Big Bag Value Line reflects a unique flavor profile with consumer appeal, backed by the Matlaw’s brand energy, personality and passion for discovery.

"For our retail customers, stocking Matlaw's new Big Bag Value Line is sure to boost their bottom-line,” said James Faro, Director of Sales at National Fish & Seafood. “We’ve seen a tremendous response already, with over 4,000 store placements nationwide. With today’s consumers seeking flavor, variety and value from their grocery dollars, they are sure to get hooked on our best-selling Shrimp Jalapeño Mac N Cheese Bites, Calamari Bites, and Popcorn Shrimp. Matlaw’s new Big Bag Value Line is unique to anything else on the market today and a great choice for retailers looking to expand their seafood offerings in store.”