Sainsbury’s, a British grocery chain, will soon launch “touch-free” packaging for its chicken pieces, after research showed that many shoppers under 35 years old were afraid that touching raw meat would cause them to get food poisoning.
The Independent reports that the packaging will debut on May 3. It consists of plastic pouches for chicken pieces that can be opened with a simple tear.
“Customers, particularly younger ones, are quite scared of touching raw meat,” Katherine Hall, product development manager for meat, fish and poultry at Sainsbury’s, told The Sunday Times. “These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it.”
If the packages prove popular, they may be added to pork and fish products as well.
Source: The Independent