Asian cuisine is gaining in popularity, but just what is Asian cuisine? There are many countries and cultures that are a part of the “Asian” category, and each one has their own flavor profile. It’s common for American food companies to put pineapples and teriyaki sauce on a product and call it “Asian-inspired,” but there are opportunities to get even more creative with products.
Day-Lee Foods, based in Santa Fe Springs, Calif., is a leading producer of Asian meals and appetizers, under several brands. The company recently expanded its sales and leadership team as a part of its strategic growth plans. Brian Kim, who recently joined the company as sales manager, foodservice and private brands, points to a growing trend toward Southeast Asian foods and flavors.