2020 Sausage Report: A sales opportunity like no other
Sausage revenues skyrocket as millions of stay-at-home consumers seek home-cooked meals that are novel, convenient, affordable, tasty and quick to prepare.
Similar to many other meat products, sausage sales are booming as a huge portion of the population eats more meals at home in response to the COVID-19 pandemic and the closure of restaurants. Sausage’s attractive cost and easy preparation are contributing to product sales that are outpacing the growth rate of the meat sector as a whole.