Although sales growth has cooled, price, consumer brand loyalty and flavor innovations continue to position breakfast and dinner sausage as go-to favorites in an inflationary market.
Sausage sales growth around the mid-point of 2022 has cooled a bit from its previous two years of double-digit growth, but both the breakfast and dinner sausage categories maintain overall growth despite retail price inflation
“Sausage is incredibly popular, so even when there is inflation the impact on sales isn’t always as strong as it is in some of the other meat categories,” National Hot Dog & Sausage Council President Eric Mittenthal said.